Search Engine Marketing

Types of Keyword Intent That Impact Search Marketing

Keywords are the language of search engine optimization, search engine advertising, and even search on a retailer’s own website. So the better an online store’s managers and marketers understand the intent behind a shopper’s keyword query, the better that store can respond. Some search engine marketing firms — WordStream and Moz are examples — describe […]

Link Building

What is Link Building

Link-building can boast a positive impact on your overall search ranking, as well as increase website traffic and brand awareness. In this lesson, you’ll learn more about link-building and some types of links that are useful. Strengthening Your Chain Do you remember the childhood playground game Red Rover? Children would form a chain by grasping […]