When it comes to SEO, on-page content is one of the most important factors for ranking well. Blue Corona offers an affordable, turnkey solution for adding quality content (service pages, news, blog posts, white papers, etc.) to your website to improve your SEO and outrank your competitors.
Want Better Website Copy? Trust Content Writing Services from the SEO Pros
Let me guess; you got your new website up and running and it’s still not ranking on the first page of Google, Yahoo, and Bing for keywords relevant to your business.
It’s a little known fact that after proper website coding and site structure, website content is the most important factor for SEO (ranking well organically with the search engines). There’s also a very strong correlation between more pages on a website and more organic traffic.
SEO Copywriting FAQs
WHAT DOES A COPYWRITER DO?
A copywriter, or business content writer, creates well-written advertising and promotional materials that speak to a specific target audience. All the text you see in ads, on websites, and in infographics is considered copy.
Copywriters today differ than copywriters of yesteryear. The digital transformation has changed the way people consume content, and copywriting today is about enabling the buyer to make the best, easiest decisions. People even expect it—according to the Content Marketing Institute, 82 percent of consumers feel more positive about a company after reading custom website copy, and 80 percent of millennials expect brands to directly entertain them through custom content.
CAN’T I JUST USE COPY AND CONTENT FROM OTHER WEBSITES?
Nope! Google only wants to show the best search engine results to its users, so it doesn’t show duplicate or scraped content in its search results. In fact, if they catch you using unoriginal or copied content on your website, they might even penalize your website by reducing your rankings or removing you from their index completely.
HOW MANY TIMES DO I HAVE TO USE MY KEYWORD ON EACH PAGE FOR MY WEBSITE COPY TO RANK?
Keyword density (how many times your keyword appeared on a page) used to be an important ranking factor. This is no longer the case. Keyword stuffing creates a poor user experience and can also harm your site’s ranking if Google catches you doing it.
HOW LONG DO MY BLOG POSTS OR WEBSITE PAGES NEED TO BE FOR SEO?
Nowhere in Google’s Quality Guidelines does it have a minimum word count for getting indexed. But our data, as well as data from other reputable resources, show that the highest ranking pages DO tend to have more content—around 2,000 words a page.
WHY CAN’T I OUTSOURCE MY COPYWRITING TO A CHEAP COPYWRITING COMPANY OVERSEAS?
Google assigns every page a quality score and only wants to show the highest quality content to its users. It’s unlikely that you will rank in the search results with low quality, overseas content.
In addition, good content is about more than just getting ranked. It converts your visitors into leads. It attracts outside links. It creates social media sharing. And above all, it lasts… You might see a website as an ancillary element of your company, more akin to a direct-mail brochure than a virtual storefront. But for many customers, your website is literally the only representation of your company that they’ll ever see.
So you have to ask yourself—is the copy on your website that a cheap copywriting service overseas produced something you’d be proud to show your prospects?
What the Best SEO Copywriting Services Look Like
Good marketing copywriting services will:
- Connect with your target audience
- Improve your organic search visibility
- Drive traffic to your website
- Help convert your website visitors into leads
- Establish your company as THE authority in your industry