Search Engine Marketing

What is Search Engine Marketing & How it Works

With the advancement in the marketing landscape and the emergence of Digital Marketing, a constant question about what is Search Engine Marketing is revolving around various advertisers and marketers. We have come up with this post to answer this very particular question about what is Search Engine Marketing. Search Engine Marketing (SEM) aids businesses to […]

Search Engine Marketing

Types of Keyword Intent That Impact Search Marketing

Keywords are the language of search engine optimization, search engine advertising, and even search on a retailer’s own website. So the better an online store’s managers and marketers understand the intent behind a shopper’s keyword query, the better that store can respond. Some search engine marketing firms — WordStream and Moz are examples — describe […]